Mixed Signals: Red Cross Invites You to Give More than Stuff

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.At this late date, I bet most of you have finished your Christmas shopping. But if you haven’t, here’s a gift idea from an unlikely source: Red Cross.In its new TV campaign, Red Cross beckons: “This year, let’s take a break from all this stuff and give something that means something.” Their first spot is titled “2011 Holiday Giving with Fred.”http: … [Read more...]

Resolved Not To Have A New Years Resolution

It’s time for everyone’s favorite game: fill-in-the-blank. You finish this sentence: "This year I am going to ________" or perhaps this one, "This year I am going to be a better ______" or, finally, "This year I am going to stop ______." Perhaps you’ve made that statement recently, or at least heard it made by others. It’s the time for "New Years Resolutions." That time of the year when we all make promises we know we won’t keep. We make a good show of it though, don’t we? We go to the gym for at … [Read more...]