Mixed Signals: Why Christianity Doesn’t Get the Sympathy Vote

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.When Apple’s iconic TV spot premiered back in 1984, it portrayed mindless folks sucked in by the unnamed (but obvious) computer dictator of the day.The message was clear: Apple had come to set the captives free through its Macintosh computer. Through the new Macintosh, computer usage (and users) could be redeemed.That messaging tapped into the desire we all have to be free and no … [Read more...]