The Simple Life Isn’t So Simple, Really

Almost weekly something new pops up with tips and tricks to help simplify life. A quick Internet search of "simplify your life" will yield article after article full of clues—some easy, on the surface (i.e., less clutter in your home) to more challenging, in depth (i.e, quit your anger). I subscribe to a number of magazines, Real Simple being one of them, that features at least one article a month covering this very topic. Whether it be simplifying your office space, your closet, or your daily ca … [Read more...]

Mixed Signals: Do Products Deliver the Simple Life We Crave?

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.With all the busyness we face trying to do it all and more in this life, we speak wistfully of our need for more time and less pressure. We pine for more and for less, depending on what we have or lack. And more often than not, we watch it elude us even as we choose one more activity, one more commitment, one more assignment. Busy rules us.Marketing gurus play into this helpless f … [Read more...]