Mixed Signals: Skype's Campaign Wants to Bring Back Social Graces

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging. Social etiquette is like the English language: It’s always changing. Prescriptivists -- in language and etiquette -- call us to adhere to certain rules for Propriety’s sake. The rule-makers forget, however, that Propriety is a moving target. Somehow we know what’s expected of us, even though there are shifts in Propriety from generation to generation. We know which … [Read more...]