Mixed Signals: Your Life as a PR Campaign

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Why is the use of social media so popular? It’s fun. It’s lighthearted. It offers a reprieve from life's heaviness.This is also why businesses are benefiting from social media. It provides a place for customers to interact casually with the brands they love, personifying them, integrating them.Although our personal updates are in-the-moment comments about the dailyness of life, f … [Read more...]