Mixed Signals: Influencing People for Good

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.There are people in this country who missed Thanksgiving dinner, on purpose. They gave up the yummy casseroles and sleep-inducing turkey to camp in front of a retail store and await its opening for Black Friday's consumerist goodness. Marketing specialists call this phenomenon “social proof.”In an article written by Aileen Lee, social proof is defined as “the positive influence cre … [Read more...]