Mixed Signals: This Year's Best Super Bowl Ad

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging. This week's installment is a guest post by Jason Morehead.While most people watch the Super Bowl for the football, there are many like myself who watch it for the advertisements. Super Bowl Sunday is prime advertising time, given the game's massive audience, and companies shell out millions to produce high profile ads for the event. (This year, companies spent an average of $3.5 mi … [Read more...]

Super Sunday: The Day Masculinity Dug its Own Grave

One of the oddest days in the U.S., Super Sunday, can seem like some sort of cultural bizarro world. Those who dislike sports not only put up with it for several hours, but often get invested in a football game of which they had no knowledge or interest beforehand, which speaks to the power of the social event and the shared experience. Even more odd, and perhaps more sinister, is the fact that a huge majority of people who watch the Super Bowl also look forward to the commercials. Something … [Read more...]