How CHVRCHES Fell Victim to the Hype Machine

CHVRCHES

Up till now, CHVRCHES have been as noteworthy for their hype as for their music. The Scottish electro-pop trio’s savvy release of several songs online, combined with a heavy touring schedule and a penchant for appearing on “exciting new artists” lists, have produced a remarkable crescendo of expectation ahead of their first record, The Bones of What You Believe, finally out last week. It’s the kind of buildup that would’ve been impossible just a few years ago, but thanks to the Internet, CHVRCHES … [Read more...]


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