Mixed Signals: War Child PSA Turns Bullets into Crayons

Communication is plentiful today. Messages arrive via other people, e-mail, radio, TV, mobile devices, mail, telephone, and the Web. The sound is deafening. Message overload is the norm.Marketing specialists look for creative ways to slice through the cacophony, to capture our interest long enough with a message riveting enough to make an impression. It isn’t easy. Our attention is hard to gain, and we are a difficult audience to impress.That’s why I get so excited when a message jolts me … [Read more...]


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