Best Super Bowl Commercials Ever

Believe it or not, some folks watch the Super Bowl for the football. For the rest of us, it’s the one time of the year we actually enjoy watching commercials. In honor of the game, I thought I’d post some of my favorite Super Bowl ads of all time. Terry Tate: Office Linebacker (Reebok) Fair [Read More...]

When Social Marketing does more harm than good

My wife, Amy and I were watching TV the other night, and a series of commercials came on that told me a lot about who the sponsors of the show thought I was. First, there was a Pepsi ad for this program they have where they give “grants” to people with good, community-changing ideas. Second was a Sun Chips commercial touting their new compostable packaging.

I remarked to Amy about how prevalent this kind of social marketing had become, and did so with no small amount of disdain in my voice, I expect, based on the way she looked at me. [Read more...]


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