Help save lives wiht your vote!

Here’s a new nonprofit I’m working that endeavors to place AEDs in every public school and other public building nationwide, and also to provide CPR training to help save lives. [Read more...]

When Social Marketing does more harm than good

My wife, Amy and I were watching TV the other night, and a series of commercials came on that told me a lot about who the sponsors of the show thought I was. First, there was a Pepsi ad for this program they have where they give “grants” to people with good, community-changing ideas. Second was a Sun Chips commercial touting their new compostable packaging.

I remarked to Amy about how prevalent this kind of social marketing had become, and did so with no small amount of disdain in my voice, I expect, based on the way she looked at me. [Read more...]


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