My wife, Amy and I were watching TV the other night, and a series of commercials came on that told me a lot about who the sponsors of the show thought I was. First, there was a Pepsi ad for this program they have where they give “grants” to people with good, community-changing ideas. Second was a Sun Chips commercial touting their new compostable packaging.
I remarked to Amy about how prevalent this kind of social marketing had become, and did so with no small amount of disdain in my voice, I expect, based on the way she looked at me. [Read more…]