“Perfect Ideas as Elusive as the Perfect Mate?” A Review of Chip Heath’s “Made to Stick” by Monica Sanford

This post is written in conjunction with the “Becoming a Public Scholar-Activist” course and is directed by Monica A. Coleman. We can all describe the perfect partner: smart, beautiful, and rich. Of course, that person is always either off the market or playing for the other team (or both). That doesn’t stop us from looking. [Read More…]