“It Sticks Like Glue: Illustrating the Latter Principles of SUCCESs” A Review of Dan and Chip Heath’s “Made to Stick” by Seth Schoen

This post is written in conjunction with the “Becoming a Public Scholar-Activist” course and is directed by Monica A. Coleman. Why do I remember Stop, Drop, and Roll, but not the quadratic equation?  Or “By the power of Greyskull, I have the Power!” but not important events like my father’s birthday?  Why do some ideas [Read More…]