For life on a whole new scale . . .

 

Yuck

 

 

I can’t recall when I’ve taken such immediate and visceral dislike to a television ad as I have to this one.

 

Except, perhaps, with regard to this one.

 

The characters in the ad strike me as giant, vacant-eyed, self-centered and self-indulgent “gods” and “goddesses,” idly but complacently and cooly contemplating the little people (i.e., the ordinary mortals who scamper about at their feet).   The sweet giant thing using the window of a skyscraper as a mirror so that she can put on her lipstick while, unnoticed by Her Eminence, a tiny and insignificant janitor cleans the floors comes across (to me, anyway) as an utterly perfect portrayal of shallow self-absorption.

 

Revolting ads.

 

 

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