In a daring advertising move, JC Penney admits: we screwed up

Details:  JCPenney lost nearly a third of its customers in 2012. Now, in an unprecedented move, the company is admitting it totally screwed up. JCPenney’s latest ad acknowledges the missteps the company has made in the past year. “It’s no secret. Recently JCPenney changed,” the company says in the new ad uploaded to its YouTube channel. “Some changes you liked, and some you didn’t. [Read More...]