A Republican group has put out a report on the problems the party has had attracting young voters over the last few election cycles and it’s about as blunt as it could be. Based on survey data and focus groups with voters aged 18-29, the report shows that the party has a serious problem going forward.
Uncommitted young voters may not be enamored with the Democratic Party but they have a terrible opinion of the GOP.
“In the focus group research conducted in January 2013,” the report said, “the young ‘winnable’ Obama voters were asked to say what words came to mind when they heard ‘Republican Party.’ The responses were brutal: closed-minded, racist, rigid, old-fashioned.”
“We’ve become the party that will pat you on your back when you make it, but won’t offer a
hand to help you get there. This has to change in order to have a shot with young voters.”
The GOP’s focus on low taxes and pro-business policies has left young voters thinking “they will only reap the benefits of Republican policies if they become wealthy or rise to the top of a big business.” The GOP is at risk of being seen as the “fend for yourself” party.
Latino voters in particular “tend to think the GOP couldn’t care less about them,” the report said…
“The ‘intelligent’ brand (among other positive attributes) is seriously undercut by outrageous statements made by errant Republican voices that are inevitably repeated over and over in the media,” the report said…
In terms of being seen as “open-minded,” the report found, “we will face serious difficulty so long as the issue of gay marriage remains on the table.”
You can read the full report here.