One of the commercials shown during the Super Bowl was by Coke and it featured a bunch of children singing America the Beautiful in their native language rather than in English. Predictably, the right wing is clutching their pearls and flipping their lids over it. Breitbart, you’re up:
Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing “America the Beautiful” – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple.
OMG! Gay people! And furriners! Sadie, get my rifle! And such delicious irony. The woman who wrote the poem America the Beautiful, Katherine Lee Bates? She was gay. And the melody that was used to set that poem to music? It was originally the school song for the University of Shanghai. And Bates was a liberal English professor from Wellesley, that bastion of feminism. “Deeply Christian” indeed.
Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company’s products.
“If we cannot be proud enough as a country to sing ‘American the Beautiful’ in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition,” said former GOP Rep. Allen West.
As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.
Yeah, a heritage that is built almost entirely on immigration. Jesus, I’m sick of these people. A wingnut group on Facebook immediately released this monument to ignorance and bigotry:
I swear, these people seem impossible to parody. Suddenly this doesn’t seem satirical at all:
Now, if you want a real critique of that Coke commercial, here’s what bothers me about it. It’s the same thing that bothered me about the Bud Light commercial featuring the soldier returning from war. They’re using patriotism to sell products. They’re basically saying “America — brought to you by Coke” and “Freedom, sponsored by Bud Light.” That’s why the commercial sucked, not because it had — GASP! — furriners in it.