India’s media market, specifically the TV is increasing at a rapid pace. After China, it is the largest market. And it will keep at it.
With TV sets in 167 million households (second only to China) and a government plan in place to increase the number of internet users from 94 million (out of a population of 1.2 billion) in 2011 to 175 million by 2017 and 600 million by 2020, the prospects for growth are enormous.
This increase in the households and eyeballs for the TV will also increase the revenues for the entire industry in the coming days.
“Strategy Analytics” forecasts that the Asia-Pacific market, driven by India and China, will account for 42% of all connected television sales by 2016, with the penetration in India reaching 14%. In addition, pay TV’s annual revenues in India are expected to increase from $5.1 billion in 2012 to $8.3 billion in 2016. Similarly, revenues from India’s Bollywood film industry, producing close to one thousand movies annually, should rise from $3 billion in 2012 to $4.5 billion in 2016.
Here is an interesting Infographic to explain the rise of Indian Media.