Gender Bias in Job postings turn women off from applying

A recent study by Gaucher, Friesen, & Kay published in American Psychological Association has suggested that gender-biased words used in advertising create significant issues for women psychologically when applying for jobs.  That, job descriptions that lack feminine-gender words actually repel female applicants!The hypothesis the team started with was that "to women, masculine-themed words alerts them to the possibility that they will not fit or do not belong".To test the team created … [Read more...]


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