Evangelizing with Strawberries

Every Memorial Day, families in our suburb of Hartford, Conn., gather in the town center for a parade. Our church takes advantage of our location on the parade route to invite passers-by to stop for bowls of strawberry shortcake (with hot dogs and drinks also available). It’s a modest fundraiser for the church, but also a way for us to serve and connect with our neighborhood in a simple, concrete way. I even wonder if our annual Strawberry Festival might be a kind of evangelism.

“Evangelism” is such a difficult, uncomfortable word for most Episcopalians that every preacher who ever uses the word in a sermon makes note of how difficult and uncomfortable it is. The word conjures up images of street-corner preachers or earnest churchgoers with tracts in hand ringing our doorbells. And that’s just not how we Episcopalians roll.

18237077So our preachers remind us that evangelism isn’t necessarily about preaching salvation from hellfire on street corners or handing out tracts, but about sharing the good news of God’s love. And we think, well, okay, we can do that. We have these fabulous worship services every week, where we hear that good news in lectionary readings, worship God with beautiful music, and invite everyone to the communion table no matter who they are. Maybe evangelism is really about being welcoming and having amazing music and lively programs, so that people will want to come be with us on Sunday mornings—maybe even on Tuesday at lunchtime for the weekly women’s group meeting, or for Sunday evening youth group. If they come join us as we do what we do, then yeah, they’ll hear the good news through our well-spoken lectors and excellent preachers and top-notch choirs and lively children’s programs. Evangelism! Check.

Evangelism that’s mostly about doing churchy things well and keeping the doors open so that anyone who would like to join us can join us is a fine and good thing. But I wonder if the kind of evangelism that we’re mostly uncomfortable with (the street-corner doorbell-ringing handing out of tracts sort) and the kind that we’re slightly more comfortable with (the let’s do cool stuff and invite everyone to join us sort) are both flawed in the same way. I wonder if they are both built on how we humans like to do things instead of how God likes to do them. Both are results-oriented, with success defined in terms of numbers (of tracts handed out, doorbells rung, people “coming to Christ,” or people attending our services, pledges received, programs sponsored). Both have a sort of market focus: What can we do to attract the most people, most efficiently? (Even if we might not ask the question quite that way.) Both rely on our human effort, assuming that if we are persuasive or welcoming enough, if our church service is beautiful enough, our preachers inspired enough, or our youth programs fun enough, they will succeed.

None of this is bad. But it’s not really how God operates, at least when it comes to how God operates in scripture. God is not terribly efficient. God doesn’t operate under market principles of more effort invested = better results. God’s plan for salvation has unfolded over centuries and involved a lot of frustration and even failure (all those prophets whom no one heeded, for example). God likes to choose the most unlikely people and places for the most vital work and revelation: Moses had a speech impediment, the despised Samaritan was the only one to do right by the man left robbed and beaten, Jesus wasn’t a conquering hero but a poor baby and then itinerant preacher who was executed. This makes me suspicious about whether our beautiful church buildings, gorgeous sacred music, inspired preaching, or stellar programs—no matter how good, no matter that they are inspired and inhabited by God—are really our most powerful tools for sharing the good news.

So I think of the Strawberry Festival. What does my congregation do when we host this event every year?

We feed people. And we don’t feed them in a way that is most efficient, from a time or money perspective. We could put in less work if we just sold candy and bottled drinks. But instead we gather after church the day before to cut up bushels of fresh, ripe, seasonal strawberries. We grill hot dogs and mix up lemonade. We offer food that is delicious, handmade (some of it, at least), and perishable. Good, nourishing food, made and offered with love.

Then Jesus declared, “I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty.  John 6:35

We welcome anyone and everyone, without any sort of agenda. Of course, if people want to eat, then we ask them to pay. But otherwise, we have no expectations of those who stop by after the Memorial Day Parade. They can be members of our church or not. They can express interest in what the church is all about, and someone will gladly answer their questions, but they can also just find a patch of grass to sit with their families and friends eating strawberry shortcake.

Do not forget to show hospitality to strangers, for by so doing some people have shown hospitality to angels without knowing it. Hebrews 13:2.

We provide a place of rest. This is related to our providing hospitality with minimal expectation. We make our chairs, grass, Memorial Garden, and shade trees (which are, in theory, available for people to stop in any time) explicitly available to passers-by with hot, tired children and sore feet. The Strawberry Festival provides both church members and visitors a time of rest, sandwiched between getting everyone dressed and in the car to be on time for the parade, and whatever family barbecues and festivities are planned for later on.

Come to me, all you who are weary and burdened, and I will give you rest. Matthew 11:28

In their book Slow Church: Cultivating Community in the Patient Way of Jesus, Chris Smith and John Pattison write,

The primary work of Slow Church is not attracting people to our church buildings, but rather cultivating together the resurrection life of Christ, by deeply and selflessly loving our brothers and sisters, our neighbors and even our enemies. As we holistically embody Christ’s love, we find joy that we pray will draw people closer to Christ.

It’s not all that spectacular or even pointedly “Christian,” but I wonder if our annual Strawberry Festival fits these authors’ definition of “Slow Church” as Christian practice focused on quality rather than quantity or efficiency, lived out in a particular place (in our case, the thriving commercial center of our large-ish suburb), with a focus on furthering God’s mission of reconciliation. I wonder if it could even be called evangelism.

About Ellen Painter Dollar

Ellen Painter Dollar is a writer focusing on faith, parenting, family, disability, and ethics. She is the author of No Easy Choice: A Story of Disability, Faith, and Parenthood in an Age of Advanced Reproduction (Westminster John Knox, 2012). Visit her web site at http://ellenpainterdollar.com for more on her writing and speaking, and to sign up for a (very) occasional email newsletter.


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