Truly committed Christians should be listening carefully for the lack of apostrophe, and boycott any stores that prove to be committed to this heretical anapostrophism.
Fight the good fight. Make sure that you drink too much champagne on December 31st as midnight approaches, and not on one of the days celebrated by the heathen. Too much is at stake. Imagine the confusion if we had enormous crowds and brightly lit orbs descending upon Times Square all throughout the year.