Why Big Bird Matters

Romney wanted to show he wasn’t heartless–that he was one of us and understood kids–by saying he loved Big Bird. But the fact that he made that statement at the same time that he said he planned to cut all funding to PBS and the programs that allow Big Bird to exist communicated the complete opposite. in an effort to show he was human, he’s smiled as he’s said he’d end Big Bird. And it matters because Romney’s biggest liability is that he can’t relate. Voters don’t trust him or believe he will care about them. [Read more...]

Debate Debrief: Romney vs. The Truth

Wondering how to talk about last night’s debate?  We’ve already had some great discussion about it over on FD’s facebook wall.  Message Matters has also now put out these great talking point.  FD’s own Eric Sapp (@SappEric) is one of the lead editors on this daily messaging memo. Debate Debrief: Romney vs. The Truth We [Read More...]


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