A Pittance

Core message: 750,000 jobs lost is not “a pittance.” How powerful leaders treat ordinary people says a lot about their values and priorities. Sure, the sequester’s no big deal if you’re a politician who only cares about donors who write the next campaign check — instead of your constituents living paycheck to paycheck. Unfortunately, Republican [Read More...]

Politicians Ignore The Working Poor At Their Peril

Democrats have been convinced they should not make any mention of the poor–instead focusing exclusively on the middle class…but recent nationwide survey showed that, when framed correctly, voters across the socioeconomic and political spectrum respond much more favorably to politicians who talk about the working poor. And perhaps more importantly, this new messaging trumps the best Republican arguments for cutting funding to government programs that help lower income Americans. This messaging approach is not about using words to cover the truth, but instead ensuring the words we use better communicate the truth. [Read more...]


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