Jewelry Brand Tries to Use Religion to Sell Products

The Norway-based jewelry line Bjorg has been featured in magazines like Vogue, Elle, and Nylon, but it doesn't have household name recognition the way that, say, Alexis Bittar does. So the brand relied on a time-honored way to get attention: openly courting religious controversy. The ad for their new line features two models doing things like posing angelically in front of a wooden stake and one pouring water on the other's head.Though the ad is entitled "Heresy," I don't really see what it … [Read more...]

Axe Deodorant ‘Angel’ Ad Gets Banned for Offending Christians

A commercial for Axe deodorant has been banned in South Africa for offending Christian viewers. The campaign, called "Even Angels Will Fall," depicts angels who leave heaven because of the allure of a hot guy's Axe smell. The full ad is below: what do you think? Personally, I think the smell of Axe is pretty offensive on its own, but I don't feel the need to ban it. … [Read more...]


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