Noah gets an infographic and an Ark-building app

noah-appNoah may have come out on DVD last week, and it may have come to digital streaming two weeks before that, but that doesn’t mean the promotional efforts around this film have come to an end. Today Paramount sent out an e-mail with links to two new tie-ins: an infographic with animated GIFs and brief excerpts from the Blu-Ray’s making-of featurettes, and a ‘Noah Ark Builder App’ which is basically a matching game that allows you to collect food, build the Ark, and load the animals. (It may or may not allow you to do more than that, but I haven’t made it past that level yet.) The app includes tiny clips from the film and bits of the score by Clint Mansell.

Check out earlier Noah videos and my shot-by-shot trailer analyses here:

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