Noah gets an infographic and an Ark-building app

noah-appNoah may have come out on DVD last week, and it may have come to digital streaming two weeks before that, but that doesn’t mean the promotional efforts around this film have come to an end. Today Paramount sent out an e-mail with links to two new tie-ins: an infographic with animated GIFs and brief excerpts from the Blu-Ray’s making-of featurettes, and a ‘Noah Ark Builder App’ which is basically a matching game that allows you to collect food, build the Ark, and load the animals. (It may or may not allow you to do more than that, but I haven’t made it past that level yet.) The app includes tiny clips from the film and bits of the score by Clint Mansell.

Check out earlier Noah videos and my shot-by-shot trailer analyses here:

About Peter T. Chattaway

Peter T. Chattaway was the regular film critic for BC Christian News from 1992 to 2011. In addition to his film column, which won multiple awards from the Evangelical Press Association, the Canadian Church Press and the Fellowship of Christian Newspapers, his news and opinion pieces have appeared in such publications as Books & Culture, Christianity Today, Bible Review and the Vancouver Sun. He also contributed essays to the books Re-Viewing The Passion: Mel Gibson’s Film and Its Critics (Palgrave Macmillan, 2004) and Scandalizing Jesus?: Kazantzakis’s The Last Temptation of Christ Fifty Years on (Continuum, 2005).


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