If you didn’t know any better, you might think Paramount was feeling a bit nervous about Noah’s box-office prospects in North America, and was pinning all its hopes (well, a lot of them, anyway) on the film’s foreign prospects. Consider:
Some of the first images from the film were revealed to the public in conjunction with a screening of some footage in Spain. The first poster for the film was tailored for European audiences — with the European logo design and the European tagline and a European website address — and was released over two months before the North American poster. And now, The Hollywood Reporter says Paramount is spending $10 million to convert the film to 3D — but only for certain overseas markets.