The first thing you notice, when you pop the Heaven Is for Real disc into your player, is the trailers. Four of the five trailers that kick things off are for “faith-based” films of one sort or another, all of them co-produced by Sony’s Affirm Films division. (The films in question are When The Game Stands Tall, Moms’ Night Out, Courageous and Soul Surfer.) But nestled in the middle of that pack is a trailer for… The Amazing Spider-Man 2. One of these things is not like the other, right?
The funny thing is, the inclusion of that ad makes perfect sense — and not just because the Spider-Man films are also distributed by Sony. If you’ve seen Heaven Is for Real, then you know that Colton Burpo, the boy whose near-death experience the film is all about, has a toy Spider-Man. Indeed, the book on which the film is based mentions this toy a few times, and on page 33, the toy is explicitly described as “Colton’s favorite toy, his Spider-Man action figure.” (The bulk of the book takes place in 2003, i.e. one year after the first Spider-Man film.)
So the presence of Spider-Man on this disc isn’t just a case of corporate synergy. Even so, the inclusion of this detail, combined with the exclusion of other, more pertinent details from the book, serves as a helpful reminder that this film is no mere independent Christian film, but reflects a major studio’s effort to cater to the “faith-based” market while appealing to the broadest possible audience.