The title speaks of beginnings, but the film itself marked the end of an era. The post-war Bible-movie craze began with Samson and Delilah in 1949, and it arguably reached its peak with the 1959 remake of Ben-Hur. But the genre petered out over the next several years, and The Bible: In the Beginning…, released in 1966, was pretty much the last major Bible film to be produced by a Hollywood studio for the next couple of decades.
The problem was not that the film was a flop, per se, but that it cost so much to make. According to Wikipedia, The Bible was the top-grossing movie of its year, with a domestic take of $34 million. But roughly half of that money would have stayed with the theatres, and the film is said to have cost as much as $18 million — and that probably doesn’t count the cost of prints and advertising. So whether the film made its money back would seem to depend on how well it performed overseas.
In any case, I recently revisited this film and noticed a few things that I thought were worth noting here. (See also my recent post on Abraham and the Three Visitors, which discusses one scene from this film that I don’t get into here.)