Last summer, Mark Burnett, producer of the upcoming mini-series The Bible, made a surprisingly candid remark at an event called the Family Entertainment and Faith-Based Summit. Speaking of his passion for the subject matter and emphasizing that The Bible was more to him than just another TV project (his other shows include Survivor and Are You Smarter than a 5th Grader?), he said: “I couldn’t give a shit about the business model. This was about love and faith.”
Needless to say, he hasn’t said anything quite that frank in the last few weeks, as he and his wife, co-producer Roma Downey, have made the rounds to promote the mini-series to religious groups. But I sometimes wish he would, just to shake things up a bit. Instead, we get utterly predictable interviews like the one that appeared on the Canadian TV show 100 Huntley Street last week (full disclosure: I worked at 100 Huntley Street for a month back in the summer of ’85).