Is seeing a Bible movie on opening weekend more important than going to church? Is it a way of “honouring God”?

How eager were certain people to make Son of God a box-office hit? Pretty eager, I’d say.

Rick Warren declared, in a video touting one of the “theatre takeovers” that took place Thursday night, that Christians should “skip church and go see” the film on opening weekend, because “it’s that important.”

And on Saturday, Paul Lauer at Motive Entertainment, a Christian marketing firm, sent out an e-mail telling people: [Read more...]

The Bible producers ponder theatrical distribution offers

Between Noah and Exodus, I’ve already mentioned here a few times that next year could mark the first time since the early ’60s that two big-budget Bible movies have been released to theatres within the same calendar year. But there’s a third film waiting in the wings, too, and it just happens to be the only one of the three that is based on the New Testament rather than the Old. That film is Son of God, the 135-minute movie extracted from the Jesus sections of The Bible — and Variety reports that producers Mark Burnett and Roma Downey have hired industry veteran Tom Sherak to advise them as they consider offers from various distributors. Variety says some sort of deal should be finalized “in the next few weeks, if not sooner,” and the current plan is to release the film in March, “to coincide with Easter” — though Easter is actually on April 20 next year, so it might be more accurate to say the release would coincide with Lent. Incidentally, Noah is currently set to come out March 28, so if Son of God really is released during Lent, you could see two mainstream Bible movies playing at multiplexes everywhere simultaneously — which would have to be some kind of first. (Exodus, for its part, won’t come out until December.)


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