Is This the Best and Most Adorable Christmas Commercial Ever? Probably.

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E! Online believes this is the best commercial of the year, and it’s hard to disagree:

It’s just barely November, but every other company who wishes to make a heartwarming Christmas commercial can just pack up and go on home. We already have a winner.

John Lewis, a British department store chain, has launched its Christmas campaign with an adorable, tear-jerking and just freaking precious commercial starring a little boy named Sam and his best friend Monty the Penguin.

Kid plus penguin is cute enough, but the commercial turns the feels up to 11 with the story of the one thing the penguin really wants, and Sam coming through for his animal buddy. The ending is so lovable we promise (and warn you) that you will probably die. But you will die happy and probably in the middle of saying: “awwwwww!”

What do you think?  Check it out here:

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