Equinox Fitness Clubs have a racy new ad campaign that basically shows what having a nice body can do for you.
For example, here is photographer Ellen von Unwerth‘s ad that features hot nuns and a nude male model in a David-like pose (click on image for larger version):
You can see all four ads in the series and learn more about the campaign here.
Not surprisingly, that figure-drawing image makes for one angry, angry Catholic League president Bill Donohue:
“… this patently stupid ad that Equinox is floating suggests that it must hype its edgy image in order to compete. That’s too bad—apparently their targeted demographic group isn’t lured by the prospect of more barbells and fruit bars. Hence, the need to rip off Catholic imagery in a sophomoric soft-porn ad.“Of course, Equinox could have asked Fallon to replace the nuns with Islamic women covered with veils. But that was probably too edgy, even for these trendy types. Guess there are some envelopes that no one wants to push these days. How telling.”
It’s easy to respond to that. In America, we have stereotypes of sexy Catholic schoolgirls and sexless nuns. That’s not the case for Islamic women — you rarely hear the word “sex” associated with them in any way whatsoever. That’s not the envelope the admakers wanted to push.
The ad wasn’t offensive to me. I saw it, thought to myself, “Huh. That’s interesting,” and moved on.
What do you think: Is the image going too far? Could it have gone farther? What were your first thoughts when you saw the image?
(Thanks to Orli for the link!)