Reggie Finley, a.k.a. The Infidel Guy, has been having a rough time lately. His radio show isn’t doing too well and he’s losing members fast.
Over the past 3 years we have lost over 75% of our subscriber base. Over 95% of the cancellations were the result of gold members losing their jobs. This isn’t enough to keep the site going as well as my children fed and healthy. After fighting and losing to keep staff and volunteers, I just [have October] to throw in the towel. After struggling for years to make IG.com a success, I am now heavily considering re-enlisting into the Army again. This is no joke! Infidelguy.com is now currently in it’s most dire state since it’s inception in 1999.
It’s sad to see the show dying out, but anyone could have predicted this. Reggie had one of the most popular internet radio shows about atheism well before anyone else was doing it. His show was around before podcasts changed how internet radio worked.
Now, though, you don’t need to pay money to hear quality shows that discuss atheism or have interviews with non-religious authors or thinkers. Those other shows get fantastic guests and many have better quality production.
That’s not to say Reggie isn’t doing all he can, but it’s tough to compete for listeners when you’re just one guy and the other podcasts are produced and marketed by atheist publications and organizations.
To his credit, Reggie’s show takes listener phone calls. You can call in to speak to the guest. Other shows don’t do that. That’s not enough to separate his show from all the others, though.
As one commenter on NoGodBlog says, the way to compete in this environment is to offer a completely different business model. People aren’t going to pay for recordings when similar ones are available at no cost. So money would have to be made in another way.
What suggestions do you have? Or is this just a losing battle?