They also applied to get a phone number — that way, people interested in learning more about atheism because they saw the ad would have someone to talk to.
The person who assigned them a number must have a sense of humor about all this:
Whatever the case, chalk it up as odd, at the very least, that when the Indiana Atheist Bus Campaign applied for a telephone number, it was assigned 812-666-4135.
Telephone number of the beast?
“We’re taking it with good humor,” said Caroline Klein, and Indiana University student who serves as public relations officer for the group. “It just happened to be the number they gave us.”
Dave Silverman puts this well:
I wish it was deliberate, and I wish I’d thought of it, because here’s an entire newspaper article which turns out to be an ad for the group — complete with telephone number. Now THAT’s Guerrilla Marketing!
(via No God Blog)