At the E3 conference this week, Electronic Arts’ marketing department had a unique way to promote their new video game Dante’s Inferno.
They acted like Fred Phelps and members of the Westboro Baptist Church, protesting their own game:
The few ‘protestors’ can be seen carrying signs which read “EA = Electronic Anti-Christ“, an ironic sentiment, given the source, that most gamers would not disagree with. Armed with pamphlets that read “Our high score is heaven!” and “There is no reset button in Hell“, the PR materials are a laugh riot…
(Thanks to Mike for the link!)