Today is the first ever National Secular Service Day, a brainchild of the Harvard Secular Society.
A handful of organizations around the country are hosting events to mark the occasion, including hosting food drives, cleaning up highways, and donating blood. Good for them and I hope other groups will join in on the action.
Without that, I fear it will be seen as much a promotional tool as it is a gesture of goodwill.
(Thanks to Kaleena for the link!)