The Freedom From Religion Foundation is on a billboard frenzy this week. Just days after announcing 20 new billboards in Florida, they’re putting another one up — a brand new one — in Watertown, Wisconsin. It’s paid for by an unnamed benefactor.
The Lifetime Foundation member, who is elderly and prefers not to be publicly named, recently contacted the Foundation suggesting the new slogan and offering to pay for it. He also expressed the hope that other FFRF members might be “inspired” to place similar messages in their areas on behalf of the Foundation.
“The idea is both to be eye-catching, and to create a little cognitive dissonance,” explains Annie Laurie Gaylor, Foundation co-president of the nation’s largest association of freethinkers (atheists and agnostics) working to keep state and church separate.
“We want the passerby to ponder: What if you saw this message in a church?”
“This life is it,” said Dan Barker, Foundation co-president… “If life’s eternal, life is cheap. As Emily Dickinson put it, ‘That it will never come again is what makes life so sweet.’ ”
I like the message: positive and undoubtedly humanistic.
Which means, of course, that some religious people will be complaining about it by tomorrow.
Somewhere a vandal is waiting for darkness to set in…