The Australian TV show The Gruen Transfer include a segment called “The Pitch” during which advertising agencies compete to promote something radical (“Euthanize everyone over 80!”) and have a panel of experts judge their ads. Recently, one topic was so controversial that they had ad agencies declining the invite to appear on the show (and capitalize on the free publicity).
The topic: “Banning religion is a good idea.”
Two agencies gave it a shot, though, and here’s how it went down:
I like both ads, even though they appeal to different types of people. One tactic neither company used was simply stating that evidence-based thinking is better for all of us and superstition gets us away from that. Even though I know no one actually supports “banning” religion, how would you have promoted the message?
(via Dangerous Minds)