Here’s the first billboard in the Freedom From Religion Foundation’s new “This is what an atheist looks like” campaign:
Grace, a member of FFRF, won her place on the billboard by entering a submission in FFRF’s “virtual billboard” online app, in which atheists, agnostics and other nonbelievers place their photo, a short statement, and name in what looks like a billboard.
“We announced that we would choose a winner or winners from those who participate, and Grace’s statement, ‘This is what an atheist looks like,’ not only inspired the Nashville billboard, but one of FFRF’s most popular T-shirts,” said Annie Laurie Gaylor, FFRF co-president. “Many people have not knowingly met an atheist, and as a result negative myths and stereotypes proliferate. Freethought means using reason to analyze religious claims. There are so many religions all claiming to be the one true belief. An atheist simply believes in one less god than the typical Christian.”
That billboard is up in Nashville, Tennessee, just west of downtown Nashville on I-40 about a mile east of I-440.
What do you think? Is this an effective campaign? I kind of liked the FFRF’s Out of the Closet campaigns a little more — where a group of individuals from select cities would each have their own quotations featured on different-colored billboards. But having many billboards that look virtually identical except for the person featured on it has its advantages…