Reaching out to the like-minded isn’t the only goal of the coalition: “We hope people will realize that we’re already a regular part of the community,” said Sean Gillespie, coordinator of Wichita CoR. “Non-theists and skeptics like us live throughout Kansas. We’re your friends, relatives, neighbors and coworkers. Some of us may even be in the pew next to you in church!”
Incidentally, since March of 2009, there have been atheists billboards put up by the United Coalition of Reason in 29 different states (and the District of Columbia). There’s no reason to stop, either. In a state like Kansas, even a billboard as innocuous as this one stands to be controversial, drawing all sorts of publicity for the coalition groups in the process.