You know how large chain stores will pay people to be “secret shoppers” to see how well their employees perform? Well there’s a company that does this exclusively for churches.
I couldn’t make this stuff up if I tried.
It’s called Faith Perceptions:
The Mystery Guest Program tells church leaders what first-time visitors think and feel during the worship experience. We hire primarily “unchurched” individuals to attend church services and they provide numerical and written feedback on their experiences.
Faith Perceptions refers to unchurched people as “individuals who do not regularly attend another church,” but I think they are actually referring to us godless heathens. After all, who better to test the waters of friendliness in unknown religious territory than an atheist?
[Note from Hemant: Been there. Done that.]
This idea is either a stroke of genius or completely absurd. I can’t decide which. Would you secretly shop a church if you got paid for it?