You know how large chain stores will pay people to be “secret shoppers” to see how well their employees perform? Well there’s a company that does this exclusively for churches.
I couldn’t make this stuff up if I tried.
It’s called Faith Perceptions:
The Mystery Guest Program tells church leaders what first-time visitors think and feel during the worship experience. We hire primarily “unchurched” individuals to attend church services and they provide numerical and written feedback on their experiences.
[Note from Hemant: Been there. Done that.]
This idea is either a stroke of genius or completely absurd. I can’t decide which. Would you secretly shop a church if you got paid for it?