Remember that awful PSA video that the European Commission put out to encourage girls to get into science?
If you don’t, that’s okay, too. But if I had to sum it up in an image, it would be the following:
It’s not what I would call “good” or “effective” or “a thing that doesn’t make me want to vomit”.
I came across a video with a similar message, but perhaps done a bit more effectively. Unfortunately, it doesn’t have a woman making her best “smart face” and writing gibberish on a clear dry-erase board:
The Science Cheerleaders are a group of 175 former NBA or NFL cheerleaders who are working or studying in STEM fields. The following video is the ladies performing in front of lots of enthusiastic girls:
According to the Science Cheerleaders website:
These women aim to playfully challenge stereotypes, inspire young women to consider science and technology careers, and get people from all walks of life involved in formal and informal research projects demonstrating that science *is* for all!
So what do you all think? I think its a great message and fairly well done. Do I wish that we didn’t need something like this to “give girls permission” to want to be into science? Of course. But I like that these women are actually working in the field as opposed to being models with glasses and lab coats.
High kicks for science!