New Idaho Billboard Declares ‘Humanism Works!’

Back in July, the Humanists in the Palouse (in Moscow, ID) put up a billboard reading: “Ethical values are derived from human need and interest as tested by experience. Humanism Works!”

Today, they put up a new billboard in the series. This one reads: “Working to benefit society maximized individual happiness. Humanism Works!”

“By working with Humanists of the Palouse, we can more effectively educate residents in the area about humanism,” said American Humanist Association Executive Director Roy Speckhardt. “This continuing campaign will allow people unfamiliar with humanism and being ‘good without a god’ realize that we’re just as interested in the welfare of our families, friends and neighbors as anyone else.”

In addition to the billboard, inserts with the image with the document Humanism and Its Aspirations (PDF) will be included in local newspapers today and Saturday.

While I agree with the sentiment on the billboard, I think it’s probably too wordy/philosophical for a casual observer. Hell, the first time I saw it, I had to think for a little bit about what it meant and, after writing this post, I’m still not sure I could repeat it back to you. It’s just not memorable. “Humanism Works!” is a nice catchphrase… but only if you know what Humanism means.

Let’s hope a lot of professors are driving down Highway 95.

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