Atheist Apparel Store Gives 50% of Profits to Charity

Tyler Koltz has created a business that sells clothing and benefits humanity at the same time. It’s called Absence of Clothing.

The way it works is that when you buy apparel from the online store, like the “Thank God I’m an Atheist” shirt or sticker seen above, “50% of all profits go to a charity or non-profit organization that benefits the world in some way.” Already, he’s given money to the Dallas/Ft. Worth chapter of Atheists Helping the Homeless.

Koltz hopes to increase that percentage to 100% before long, once business picks up.

Reader Laney‘s group used their services and were very happy with the results. She writes in an email:

… Koltz helped us both design and promote the T-shirt for our org and then after the sales he sent us a check for 50% of the profits. So we got to design and sell promotional T-shirts and then use it as a fundraiser too, all with very little effort.

Freaking awesome. As is this promotional video:

I asked Tyler what he hopes to achieve with this business and he said this (via email):

… we are here to collectively bring the secular community together to do something great for the world. The world perceives atheists in such a negative way, and I want to change that. We couldn’t have gotten anywhere without the support from everybody and I cannot wait to see where this takes not only our business, but atheists all together.

Next time your group wants to sell some merchandise as a fundraiser, look no further. This is the kind of business you want to support.

About Hemant Mehta

Hemant Mehta is the editor of Friendly Atheist, appears on the Atheist Voice channel on YouTube, and co-hosts the uniquely-named Friendly Atheist Podcast. You can read much more about him here.

  • ShoeUnited

    I kinda wish they were dressed up like witnessing Mormons. I don’t know why. But I’d find that hilarious. Anywho, awesome this is a thing. It’s like what should matter is what you DO about something.

  • GubbaBumpkin

    O noez! That walker is about to trip over her own ankle.

    • duke_of_omnium

      Not if she’s walking backwards

  • GubbaBumpkin

    To those wondering about the math: They are donating 50% of the profits, not 50% of the revenue. How could they consider increasing it to 100%? Profit is what’s left over after you pay or expenses, and you make sure that your salary is one of those expenses.

    • 7Footpiper

      Your salary is one of those expenses.

      • GubbaBumpkin

        Your salary is one of those expenses.

        Yes it is, but the actual numbers as to the size of the salary and the size of donations might be of interest to those wondering just how charitable this outfit is. I will note that this very blog has run posts commenting on how Pat Robertson and his ilk have spent the donation money they have collected.

        • Drew Marshall

          You can find out how charitable by realizing that it is 1/2 (not 1/4, not 1/100) of their profits. If they sell a toy for 4.00 and make1.00 profit, they give .50 to donations. With Pat Robertson and all churches, they sell words, hopes and dreams. Nothing has to be replenished. They have to pay for their jets, salaries, and food (notice I said nothing about taxes which this Absence of Clothing has to pay). You can bet PR and his ilk claim more for their salaries than they donate.

    • Mario Strada

      One would hope that’s not all they are selling. If they are donating 50% of the net profit from just that shirt and sticker, or even other shirts and products as long as they also sell other things at full profit they are going to be fine and can justify the lost profit as a marketing expense.

      Other companies have done the same thing and it’s actually pretty cheap marketing.

    • Itarion

      50% for donation, 50% for expansion.
      I don’t know, but it would make good sense.

    • Mairianna

      Ya gotta make your overhead somehow! They don’t get the T-shirts for free. They don’t get a warehouse for free and they have to pay to heat and cool the place, and have fresh running water and electricity. This stuff costs money. I, for one, look forward to shopping there!

    • A.O. Clothing

      Itarion has it right. We use the other 50% to start new campaigns. We haven’t pocketed a single dollar for personal use. We use what we dont give to fund new projects. We want to create great stuff for people but want to stay economical too. If you have any more questions or concerns, feel free to contact us Gubba!

  • Art_Vandelay

    Someone needs to start manufacturing FSM stuffed animals. My kid is dying for one. I’ve scoured the internets and all I can find is one that was on auction like 6 years ago and directions to make one if you know how to crochet. I think if anyone had the resources and the ambition, they could make a killing on these…

    • GubbaBumpkin

      That would be blasphemous. Just last week, I chased all of the FSM plush toy vendors out of the volcano temple.

      • Jeff

        Damn, Gubba, you made me snort. Thanks for the laugh.

      • A3Kr0n

        They were messing around in the stripper factory again,weren’t they?

    • Diana Solache

      Hello Art_Vandelay!
      I actually crochet and would LOVE to make a spaghetti monster!! Plus if this helped this organization sell and make even more profit, that would be great. :D Where did you find the pattern? I won’t copy their pattern, but instead practice it so I can learn how to make my own pattern. Thanks!

    • Jason R Self

      How much would you pay for one?

      • Art_Vandelay

        Well it would depend what it looks like. For something as well done as the one pictured above…probably a c-note.

  • Guest

    why are my comments being deleted?

    • http://www.facebook.com/therealkatmandew Daniel Lasris

      You are probably posting a link and it is automatically marking it as spam!

  • http://www.facebook.com/therealkatmandew Daniel Lasris

    I have an online store pretty much the same way, but 100% of commission go directly to secular charities! The commission is low and that is what keeps our shirts $20 and under. Check it out if you want and purchase your own shirt today!

    http:// ciireligion . spreadshirt . com

    • Jason R Self

      100% of commissions? What’s the commission? $1.00, $2.00?

      • http://www.facebook.com/therealkatmandew Daniel Lasris

        Yep, but it still makes a difference!

        • Jason R Self

          Comparing a $1.00 commission to 50% of profits is quite a stretch.

          • Drew M.

            You are probably right. There’s no way they make that much on a $16 shirt.

            Edit: To clarify, I meant to say that $1 is likely more than 50% of Absence of Clothing’s per-shirt profit. At least until AoC’s volume goes up.

            Sure, I may be off, but so what? Daniel is doing something positive, even if it doesn’t meet your (Jason’s) standards of generosity.

            • http://www.facebook.com/therealkatmandew Daniel Lasris

              Doesn’t matter how much I make or give away. 100% of anything is better than 50%. They may make more than I do, but I am not in it for the money or the business.

              • Jason R Self

                100% of $5.00 is not better than 50% of $100.00.

                • http://www.facebook.com/therealkatmandew Daniel Lasris

                  Jason, please shut the eff up! Instead of picking my comment apart, what have you done for any secular charity? Either buy a shirt from me or not, but stop being ignorant!

              • Drew M.

                I clarified my post. I was NOT trying to belittle your contribution in any way. Sorry for the misunderstanding! :)

                • http://www.facebook.com/therealkatmandew Daniel Lasris

                  No problem!

            • Jason R Self

              AoC has donated $451.56 to DFW Atheists Helping the Homeless in the last two months. That’s nothing to scoff at.

              • Drew M.

                To clarify further, I wasn’t trying to conplain about AoC’s contribution. Instead, I was trying to sarcastically explain that you shouldn’t belittle Daniel’s contributions. But given that you thought he was also trying to compare himself to AoC tells me that the problem isn’t on my end.

                EDIT. Okay, maybe I did come off like I was putting down AoC. My apologies.

          • http://www.facebook.com/therealkatmandew Daniel Lasris

            It is still 100% of my profit that I give away!

            • Jason R Self

              Then say so. “Profit” and “small commission” are not interchangeable terms.

              • http://www.facebook.com/therealkatmandew Daniel Lasris

                there is no difference if they are both given away!

  • Robster

    As a gay man, I’d rather they practise what they preach: An absence of clothing!


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