New Radio Ad Tells Atheists ‘Where To Go’

The United Coalition of Reason, known for putting atheist billboards around the country, has announced a new radio campaign telling atheists “where to go.”

Thankfully, it isn’t Hell.

You can hear the ad here (MP3). The text is below:

We’d like to tell atheists where to go! Not just atheists actually… but agnostics, freethinkers, Humanists, and anyone who is just plain non-religious. You can go straight to… the Secular Directory at That’s GodlessGroups dot O-R-G. The place to find other godless people just like you!

America today is bursting with atheist, agnostic, freethought, and Humanist groups. If you don’t believe in a god and are seeking to meet others of like mind and interests or just want to find groups that can give you a larger voice in our culture, you need You can find everything from education groups to support groups to atheist churches! Wherever you live in the United States or Canada you’ll find groups for you. When you get to the site, just type in your city and state and, just like that, all of those nearby godless groups will pop up.

We live to tell atheists where to go! So go right now to GodlessGroups dot O-R-G. GodlessGroups dot O-R-G.

If you can’t tell, the ad promotes the Secular Directory, a new website that shows you all the atheist/secular groups in your area:

I typed in my zip code and found more than a dozen groups within driving distance.

the site offers the largest and most up-to-date database ever compiled of local atheist, agnostic, freethought, humanist, secularist, skeptic and other such groups in North America. Referred to in the ad as “godless groups,” each can be found easily. The user simply types in the name of her or his city and state, and then a list of those within a 50-mile radius pops up.

The directory currently lists over 2,000 local groups.

It’s an impressive ad buy to say the least. The $19,900 campaign will air the ads “340 times this month on SiriusXM Satellite Radio, specifically targeted to audiences of CNN, INDIE Radio, MSNBC, OUTQ, and SiriusXM Progress.” United CoR is already working on radio ads for next year.

One argument against the campaign is that it’s targeting a limited group of people (I mean, who still listens to radio, much less satellite radio)… but that’s kind of the point. It’s going after a group of people who might already be atheists but who don’t necessarily think about the topic very much (or search for like-minded groups online).

About Hemant Mehta

Hemant Mehta is the editor of Friendly Atheist, appears on the Atheist Voice channel on YouTube, and co-hosts the uniquely-named Friendly Atheist Podcast. You can read much more about him here.

  • Beth

    Hey I listen to SiriusXM…none of these shows, but so its a start for them.

  • flyb

    “atheist churches”

    Anyway, aside from that, it sounds like a great idea that will get some attention. Especially for those that don’t read billboards and such.

  • A3Kr0n

    The directory just confirmed that I’m still living in a sea of churches.

    • WallofSleep

      *sigh* Give me your coordinates, I’ll airdrop some whiskey and porn a.s.a.p.

      • Feminerd

        Make mine a tequila! Whiskey gives me headaches.

        • Mario Strada

          To me it always taste like soap. Shame because it looks great.

          • Feminerd

            It definitely has a strong flavor that I know not everyone likes.

            There’s also different types. Silver is what most people get. It’s clear and generally the cheapest variety. I don’t actually like silver tequilas all that much. Gold tequilas are, well, golden in color, ranging from light gold to almost black. They have a different flavor that I like much better. It’s richer and more complex. Less soapy :). And then there are the reposadas, which are also clear. I don’t know if I like them, because they tend to be the most expensive tequilas and my budget definitely doesn’t support that.

        • Artor

          Even tequila will give you a headache when dropped from the air. Oww!

  • Sam Chapman

    Just heard this ad on satellite radio. My only issue was the use of the term, “atheist churches”! WTF, Atheist churches?

    • Fred Edwords

      It’s a joke. To make you sit up and notice. And it worked.

      But, yes, there really are atheist churches. The Sunday Assembly is just the latest in a string of them going back decades. So the Secular Directory lists them.

    • tnskeptic

      I’m with you on the “atheist church” issue. Isn’t it bad enough that we have to argue against the “atheism is just another religion” bullshit as it is. Most people will associate the word church with the Christian religion as it is. Let’s not give them more ammo!

  • Jack

    Today at just before 1pm est I was driving in my car, listening to MSNBC on my SiriusXM radio when suddenly this commercial comes on talking about atheists and secular groups. I nearly ran off the goddamn road!

    Well done, United Coalition of Reason!

    • Joseph Sileo

      Your comment made my day.

  • katiehippie

    Sigh. Closest to me is 80 miles. I don’t have the time or energy to start my own.

    • Carly Jurica

      Yeah, closest to me is 75. :(

    • allein

      Half the stuff that came up near me was either college groups or in NYC. Only one within a half hour drive. :-/

  • OpinionsProfile

    Typed in my zip code and got one group. That’s the South for you.

  • Neeroc

    Hey it works for Canada too! Colour me impressed.