In a nutshell, their objective is to overcome the tendency of most people to “shut off” any learning and thinking about evolution. Stated Clearly identifies the three key factors in that popular rejection as a general lack of interest in science, the fact that evolution can be difficult to understand, and the perception that evolution is “offensive” (after all, some people get upset about being told we’re all related to monkeys, and many see evolution as a middle finger to religious beliefs).
The company started raising the money through Kickstarter yesterday. This is what the team promises to do if the financial goal is met by December 20:
If your Festivus budget allows, consider kicking in some money in support of a smartenized, more rational world.