Center For Inquiry Launches Digital Billboard in Times Square: ‘Millions Show Love and Gratitude Without God’

Today, the Center For Inquiry launched an ad campaign in New York City’s Times Square reminding everyone that atheists, too, can take part in this season of gratitude and giving.

The 15-second (silent) video ad includes the message: “Millions show love and gratitude without God” and features a mother hugging her daughter.

The ad is part of CFI’s “Living Without Religion” campaign, in which they show how atheists can live fulfilling, joyous lives without paying homage to the supernatural.

“Since the nonreligious don’t believe in God, some wonder how we know who to give thanks to.” said Ronald Lindsay, President and CEO of CFI. “Our answer is to just look around you at the people in your life.”

Said Lindsay, “We all have much to be grateful for this Thanksgiving, and millions of Americans, instead of praying to a god, will be expressing gratitude and love to those who do so much to make life worth living: their family, their friends, and those who help others in need. A supposed supreme being isn’t necessary.”

The ad can be seen on West 42nd street between 7th and 8th Ave., on the north side above the Cold Stone Creamery and beneath the CBS logo. It is co-sponsored by local freethought organization Reasonable New York.

You may recall that Times Square has played host to a couple atheist ads in the past. Most recently, the Freedom From Religion Foundation countered a Creationist group’s ad with one of their own:

And most notably, a year ago, American Atheists reminded everyone that they should “Keep the merry! Dump the myth!”

CFI’s video ad will run through January.

About Hemant Mehta

Hemant Mehta is the editor of Friendly Atheist, appears on the Atheist Voice channel on YouTube, and co-hosts the uniquely-named Friendly Atheist Podcast. You can read much more about him here.

  • Terry Firma

    For Festivus, I’d like a humanist/atheist ad that doesn’t look substandard in the art direction and typography department. No ugly underlines, no Bradley Hand… a man can dream!

  • iamfantastikate

    Seriously, unlike mythical gods, good designers do exist, but you sure wouldn’t know it from 9 out of 10 of these ads.

  • Richard Wade

    The love and gratitude ad is wonderful. I only wish that ads that say things like “good without God,” etc. could say “good without belief in God,” or even better, “good without belief in gods.”

    Yes, I know that ads have to be pared down to a minimum of words, but “good without God” inadvertently subtly sounds like God exists, and “Thanks anyway, God, but we can be good without your help.”

    Oh well. Happy Thanksgiving everybody. Enjoy the goodness coming from you and coming from others.

    And happy Thanksgiving, Joe Klein. No irony intended.