You expect a company’s social media team to react quickly during the Super Bowl or Oscars with some clever product placement… but who knew they were watching science-based Twitter battles?
After rapper B.o.B. claimed that the Earth was flat and Neil deGrasse Tyson attempted to correct him, Taiwanese smartphone manufacturer HTC capitalized on the debate:

Well played, HTC. That deserves some applause.

I won’t buy your phones, but you’ve earned some respect.
(via Morning Heresy)