Infowars and Goop Sell the Same Products Because Their Audiences Are Irrational

Nikhil Sonnad at Quartz noted in an article yesterday that many of the same pseudoscientific products that are sold on Gwyneth Paltrow‘s website Goop are also being sold on Alex Jones‘ shop at Infowars.

And they said liberals and conservatives had nothing in common…

We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.

There are lots of examples of the same useless products marketed to the different audiences. None of them will truly help anybody. All of them cost far more than anyone should be paying for them.

But should we really be surprised by this? When you’re incapable of critical thinking, and you’re influenced by anecdotes instead of evidence, and when you don’t care what scientists and experts have to say, you can be duped into believing whatever people want you to believe. Jones wants you to believe his conspiracy theories and Paltrow wants women to stick jade eggs in their vaginas.

It’s all bullshit. And if you don’t know how to ask good questions and you just accept the product descriptions given to you, you’re a sucker. They know that.

If only their customers did, too.